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Research papers

Radio's unique contribution to the media mix according to PPM's 'real' cross-media measurement

This paper identifies the planning/selling situations where radio contributes substantially to the media mix.'Real' unified cross-media information from Arbitron's Portable People Meter (PPM) data provide the input and Stone House Systems' analytics...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio
Authors: Roberta M. McConochie, Beth Uyenco, Kevin Killion
June 17, 2004
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Citation

McConochie, Uyenco and Killion (2004a, June 17). Radio's unique contribution to the media mix according to PPM's 'real' cross-media measurement. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/radio-s-unique-contribution-to-the-media-mix-according-to-ppm-s-real-cross-media-measurement